MLC Expert Consulting has introduced marketing automation and its benefits to you and your customers. Now let's talk about the various tasks you can automate. Marketing Automation uses software to take over internal and external marketing tasks and help streamline the repetitive steps that can consume your resources.
Internal and External Marketing Defined
Internal Marketing
Focuses on employees
Promotes the company's objectives, products, and services to employees within the organization
Reminds employees about their company’s fair wages, benefits, incentives, and a positive work environment
Announces opportunities for advancement, professional development, and promotion
External Marketing
Emphasizes customers
Concentrates on promoting your brand's identity, products, and services outside of your brand's physical confines
Focuses on creating materials, messages, and branding directly impacting relationships between your business and customers
Helps potential customers learn about your company and the solutions you offer
What areas of marketing can you automate? To better understand, let's look at different areas of marketing.
Customer Relationship Management (CRM)
The main goals of CRM are to improve business relationships, streamline processes, improve profitability, and stay connected to customers. CRM automation tools can manage customer relations across the customer journey, covering marketing, sales, digital commerce, and customer service interactions.
Email Marketing
Email marketing is a powerful marketing channel that uses email to promote your business’s products or services. Email automation helps you send messages to the right people at the right time using automated workflows. You can target people based on various categories, such as behavior, preference, and previous sales.
Landing Page
Webform
Social Media
Blog
Marketing Analytics
Customer Segmentation and Management
Lead Nurturing
Lead Scoring
Multi-Channel Marketing
Now that you have a basic understanding of the various instances where marketing automation can be utilized, let’s look at the benefits of each. Download the companion piece to understand what marketing automation can do for your business.
Contact MLC Expert Consulting by calling 843.819.0103 or messaging us through our website to discuss how we can further help you with your marketing automation.
Types of Marketing to Automate (Blog 3 of 5)
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