If you have been following along with our SEO blog series, you’ve read about reputation
management, keyword research, and website optimization. The work you put in with these three tactics are going to help you when you start creating your content.
Content is an essential part of the SEO process. Without content, search engines won’t have enough information to catalog your pages and help you rank. Posting content can help increase your SEO quality by placing your website as an answer to your client’s questions. If you utilize SEO tactics in your content, you are more likely to rank in search engines and make your site more appealing.
The content you create isn’t necessarily about the service or product you provide. Your long term goal is to obtain more clients, so you want to focus on providing value to your clients. Answering their questions and solving their problems will bring them back to your website and they will ultimately utilize your services.
How do you create great content?
Define your content marketing goals.
You first need to understand/know why you are creating content. How will you measure your success? Your goal will guide you through the process and help you make other important decisions, such as where the content will be posted/distributed. It’s important to match what you are creating to where you are posting it.
Research and know your target audience.
Knowing who is going to read your content is important. The best content is created to answer your clients’ important questions. You want to educate and provide value to your clients. What do you need to know about your potential clients to create the best content to draw them in? You will want to understand the demographics of your potential audience, their attitudes, beliefs, and interests.
Regardless of what type of content you post it needs to include emotion (what you want people to feel), change (how you want to change their lives) and an alert (how you will let your audience know when you have a new product, service, or promotion).
Create an audience persona.
This is the generalized representation of your ideal clients and will give you an idea of how to relate to your client as a real person. It allows you to explore what they are looking for, what questions are they asking and where they are looking for their answers.
Determine the content you will create and where you will post it.
Do you want to create blogs, videos, podcasts, or social media posts? Regardless of what type of content you post it needs to include emotion (what you want people to feel), change (how you want to change their lives) and an alert (how you will let your audience know when you have a new product, service, or promotion).
One of the best ways to bring your business more visibility online is blogging.
Consider the many benefits to blogging for your business:
Boosts your search engine optimization
Maintains your marketing strategy and structures your relevant content
Attracts new clients
Helps with the multimedia representation of your company
Keeps your audience interested and builds community
Promotes your company
Shows you are an expert in your industry
Helps generate backlinks
If you want help starting a blog for your business or need assistance with content marketing contact MLC Expert Consulting at 843.819.0103 or through our website to see how we can help.
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