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Introduction to Email Marketing and Top Benefits
Email marketing is a powerful marketing channel and a form of direct and digital marketing.


Implementing a Marketing Automation Campaign (Blog 5 of 5)
Creating a marketing automation strategy is essential for your business, but how do you make it happen? Marketing campaigns are most...

What Types of Marketing Can I Automate? (Blog 3 of 5)
Marketing Automation uses software to take over internal and external marketing tasks to streamline repetitive steps.

Marketing Automation Best Practices and Benefits (Blog 2 of 5)
Last month we introduced marketing automation and focused on marketing automation’s key objectives. Hopefully, you downloaded the...


Intro to Marketing Automation (Blog 1 of 5)
Marketing automation is the process of using software to automate repetitive marketing campaigns and activities throughout the buyer’s...


Lead Generation: Lead Magnets and Sources
Lead generation content, called lead magnets or gated content, are beneficial resources you offer a potential client in exchange for...


Lead Generation: Strategies, Tactics, and More (Blog 4 of 5)
In the second blog of our lead generation series, The Journey, we discussed that creating a lead generation campaign is a big part of...


Introduction to Lead Generation (Blog 1 of 5)
What is lead generation, and why do you need to know? If you own a business and need to draw people to your product or service, you need...


SEO: Content Marketing (Blog 5 of 6)
Content is an essential part of the SEO process. Utilize SEO tactics in your content to positivity rank in search engines.

The MLC Blog
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